Buffalo Currents: revealed

27 Sep

I asked, and I received (HT eal)

FOR IMMEDIATE RELEASE

Alternative Newspaper, Buffalo Current- Released

Buffalo, NY – September 27, 2005 – Community Newspaper Holdings, Inc., today launched Buffalo Current, a new alternative weekly newspaper serving Buffalo and Western New York.

Buffalo Current is the new voice for alternative weekly news in the region, targeting 18 to 35-year-old professionals. The new weekly paper will focus on news, arts and entertainment information relevant to the lives of its readers. Content also includes high-end recreational sports, fashion and food, and listings of local events. Its presentation includes a creative mix of photographs, graphics and illustrations.

“Our staff has made a commitment to giving readers throughout the region a newspaper that’s relevant, innovative and worthy of their time.” said Les Rogers, Buffalo Current publisher.

Buffalo Current is distributed free through a startup network of 750 locations throughout southern Ontario and Western New York. Circulating 100,000 copies weekly, Buffalo Current is CNHI’s largest news title.

CNHI, formed in 1997 with corporate headquarters located in Birmingham, Alabama, is the parent company for daily, weekly and semiweekly newspapers published in more than 200 communities throughout the United States. The initials CNHI are an acronym for Community Newspaper Holdings, Inc. CNHI was founded by newspaper professionals with extensive expertise in editorial, advertising, circulation and production.

As any reader of the brilliant Niagara Falls Reporter will tell you, CNHI is also the company that has run a few papers into the ground up in that neck of the woods. Operated under a subsidiary called “Greater Niagara Newspapers”, CNHI operates the Niagara Gazette, which is a shadow of its former self, the Lockport Union-Sun & Journal, the Tonawanda News, and the Journal-Register in Medina.

One who reads the Reporter on a regular basis would wonder why CNHI would devote resources towards publishing an Artvoice competitor free weekly instead of improving its existing portfolio of assets. To make matters worse, the purple distribution boxes and the font used for the name of the paper appear as if they had traveled in time from 1984.

I’m no journalist, but the use of the passive voice in the press release is unfortunate.

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