Buffalo Niagara Product Placement

12 Oct

Certainly travelers from Canada come in their thousands across the border to see our scenic shopping malls and Target plazas, buy some tchotchkes and get the hell out of dodge. It would, indeed, be beyond intelligent and one of those oh-gee-why-haven’t-we-been-doing-this-for-decades kind of ideas to put a visitor’s center in the Walden Galleria to encourage shoppers to actually check out some of the other attractions we have – even shopping-related ones. Just like a day-tripper to Toronto may bypass Queen West for the Yorkdale Mall, many Canadians bypass East Aurora for Target.

It is very nice of Macy’s to offer to set up and run a satellite CVB office in the Walden Galleria, but in the customer service section? The place where you go to make returns, go to the bathroom, or pay your Macy’s credit card?

The CVB has a budget, and the mall has kiosks. It would seem to me to be a better idea to put a visitor’s kiosk somewhere on the first floor in a relatively visible spot – much like the new Dippin’ Dots stand. That way, you’re guaranteed foot traffic.

So, it’s all very nice but could probably be exponentially more effective.

4 Responses to “Buffalo Niagara Product Placement”

  1. Chris Smith October 12, 2008 at 9:51 am #

    Well, it’s right around the corner from the shitters. So, it has that going for it, which is nice.

  2. Buffalo T-shirts October 12, 2008 at 10:31 am #

    Great post and great points. I suppose if they put enough of these up in enough customer service offices, one or two visitors will eventually stumble upon them. Are they considering putting more up around the area or is this the extent of their in-town marketing plan?

  3. mike hudson October 12, 2008 at 12:39 pm #

    the buffalo niagara cvb is just waiting for niagara falls to geologically to recede to tonawanda, which geologists they’ve commissioned say the falls will be in a little more than 40,000 years. then buffalo-niagara will actually be a tourist destination and the kiosks at the galleria will be improved upon and the name of the organization will start to make sense. until then, rudnick and co. are biding their time.

  4. RaChaCha October 12, 2008 at 8:13 pm #

    I nearly ROFL when I saw this photo in the Buffalo News – the gesture, and expression on the woman’s face – Pundit, your caption captures it perfectly.

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