The Note to Bauerle's Advertisers

17 Jul


I notice that you are a sponsor of Tom Bauerle’s radio show on Entercom’s WBEN AM-930.

I am a registered Democrat living and spending money in WNY.  On July 16, 2009, Mr. Bauerle devoted his entire 3-hour show to the topic: are liberals “insane”, “psychotic asshats” who want to “destroy America”.  During the course of his July 16th show, he spoke approvingly of a new civil war in America, hoped for an armed, military coup against the federal government, and suggested that the military side with the “people”, rather than with the “liberals”.

While Mr. Bauerle has a right to say whatever hateful nonsense he wants, and Entercom has a right to air it, I wanted to be sure that you were aware of what sort of “discussion” your company was underwriting with its advertising dollars.

I realize that decisions regarding radio advertising are made months in advance, but for the time being I will be sure to avoid patronizing any business that advertises with Entercom, including yours.  I simply refuse to spend my money with a company that would underwrite a radio host calling half the population insane and psychotic.  I will urge other Democrats to do the same.

If you choose to reply, I will publish it at  If you don’t, I’ll point that out, as well.  Thank you for your consideration and time.

Alan Bedenko

(Please feel free to copy and use this, making whatever changes you see fit).

UPDATE:  The (incomplete) list of Bauerle advertisers is posted here.

51 Responses to “The Note to Bauerle's Advertisers”

  1. Terry at 7:19 am #

    Any bets on who wins this catfight?

  2. Alan Bedenko at 7:32 am #

    It’s not about winning or losing. It’s about doing what’s right.

  3. Ward at 7:43 am #

    Interesting case study for someone’s MBA class.
    All of Pundit’s fans boycott Bauerle’s sponsors–totally.
    All of Bauerle’s fans, in response to the boycott, decide to patronize Bauerle’s sponsors–exclusively–for those products and services they provide.
    Do Bauerle’s sponsors gain or lose? I’m thinking it depends on the size of the respective audiences.
    I’m thinking Bauerle and his sponsors win big time.
    I’m also thinking more people tune in to Bauerle at 9.00 today than did yesterday. Ratings, Baby.
    Enjoy “doing what’s right.” As Miracle Max said in The Princess Bride, “Have fun storming the castle.”

  4. Alan Bedenko at 7:49 am #

    There are more Democrats locally than there are Bauerle listeners.

  5. JFC Fuller at 8:01 am #

    @ Ward – That would be one shitty MBA class.

    Alan offers original, insightful, witty commentary on a variety of subjects, he’s won awards locally and his blog often gets picked up statewide (Capitol Confidential, Elizabeth Benjamin) and even nationally (Politico).

    On the other hand, I can go to any radio market in the country turn it to an AM station and here some guy doing the exact same thing Tom Bauerle is doing.

  6. dave burke at 8:01 am #

    go get ’em alan.

  7. Mike In WNY at 8:08 am #

    I have an appointment with one of the advertisers next week. My potential business is worth $6000 to them. Perhaps I should suggest that my business is predicated on their continued support for the message of freedom being spread by Monsieur Bauerle.

    • Alan Bedenko at 8:34 am #

      @Mike in WNY – so, if I call all you and Jim O “insane” “psychopathic” “asshats” who want to “destroy America”, you’d consider that to be a “message of freedom.” Thank you for the clarification.

  8. Mike at 8:11 am #

    I have no desire to listen to his show so I don’t know who the sponsors are. Please post them.

  9. mamacrat at 8:14 am #

    Please do post the names of the advertisers. They can kiss my hard earned money GOODBYE!

  10. mamacrat at 8:17 am #

    PS what about posting ben’s ownership info? i’d like to share my opinion with them too.

  11. Russell at 8:20 am #

    Pundit, do you receive a payment everytime you are a guest on Hardline? Even if you do not, are you still going to accept invitations to be on WBEN/Entercom?

  12. Russell at 8:27 am #

    Wait, did Bauerle speak out against liberals or Democrats? The two are not the same, so it doesn’t matter how many Democrats there are locally. Most Democrats do not identify themselves as liberal and some also hold strong feelings against liberals. If you think you’re going to unite all Democrats against these advertisers, you’re crazy. Party leaders cannot even unite Democrats. If you think you can unite more Democrats to your cause than Bauerle has listeners, you’re still crazy.

    How many of the advertisers on Bauerle do you regularly patronize?

    • Alan Bedenko at 8:33 am #

      Russell – I don’t get paid to go on Hardline. I will continue to support Debo and Hardwick’s Hardline because they’re friends of mine and I like that show. Just as I did when Bauerle had Wenger declare me and Chris persona non grata a couple of years ago. I doubt I’ll be invited back.

      Bauerle spoke about against liberals, Democrats, anyone who voted for or supports/ed Obama. I don’t expect to unite anyone against anything. I’m just putting the information out there to let people know that conservatives, like you evidently, are on a kick about calling people “insane” “psychopaths” or, in your case, “crazy”. Thanks for caring.

  13. mike at 8:58 am #

    Is this kind of talk coming from the “tea parties” crowd too?

  14. @Alan – Of course that is a message fo freedom.. their freedom from anyone who disagrees.

  15. Don at 9:34 am #

    Bauerle calls you an asshat…sort of a funny euphemism…and hangs up on you when you call. I like you and your blog – so Bauerle is the asshat – I’m on your side. Albeit a registered Republican and reasonably conservative, his routine is offensive such that I haven’t listened to him in years…so I can’t further boycott him. He hung up on you and you now try to backdoor the process by hoping to hurt his pocketbook. But he and others have found success on the airwaves with name calling and asshat commentary, and he and others will get advertisers.

    So you attacked the podium and failed – you must have known you probably would. You can’t successfully sue him – you are a public figure. He’s had his fun; you’ve had yours. I’d say move on. (He is the asshat!)

  16. STEELE at 9:47 am #

    I think his alleged call for military coup against our elected government is more disturbing than the alleged name calling.

  17. Mike In WNY at 9:47 am #

    @Alan, I already told you the rhetoric was over the top. It is also not helpful when trying to convince someone to reconsider their views. I also said that Bauerle probably over-reacted out of frustration. It is not easy to wake up every morning knowing that at least half of the benefits from your daily productivity is going to be outright stolen by the government. The government was granted specific enumerated powers from the people based on natural law. No amount of democracy, voting or majority rule justifies the violation of natural law.

    Your reaction, in its own way, is just as over-the-top as Bauerle’s. I am sure that your beliefs, as far as government is concerned, are just as pure as Bauerle’s. Getting into a pissing match is counterproductive. The goal should be a constructive dialogue. Many of the dismissive comments here are just as bad as Bauerle’s ranting. For the most part, I refuse to bring myself down to that level for the purposes of discussion.

    • Alan Bedenko at 9:51 am #

      Mike, I attempted to have a constructive dialogue. I was hung up on.

      So, I guess I’m sort of missing your point.

  18. Russell at 10:16 am #

    I am not on a kick about calling anyone “crazy”. Thanks for misrepresenting me once again. I know you can’t resist. I said if you thought you could unite Democrats, you’re crazy, but I didn’t directly call you or anyone else crazy. I don’t know why you’re on such a kick about this seeing as you and many others on here regularly label people you don’t agree with in that way or in similar terms. I, however, was merely asking if you’d continue to support the business/station you are railing against and evidently you will. So it’s not exactly a question of doing what’s right, I guess. I was also asking for a clarification because in your letter you made it clear he made statements about liberals but no other group was mentioned. Thanks for clarifying that. I don’t listen to Bauerle, but obviously you do.

  19. Ward at 10:28 am #

    I think the first time I saw the term “crazy asshat” it was used by a poster on this blog, describing Republicans.
    I think the worst psychotic rant I ever heard against either Republicans or Democrats was when Pundit lovingly imbedded Keith Olbermann on this blog.
    So I guess offensive rhetoric depends on one’s point of view, eh? Alan, I didn’t hear your call to Bauerle, or his hang-up (I was actually working) so I can’t comment on that aspect.

  20. lulu at 10:30 am #

    I fear that your reaction to the situation affords Baurle more credit than he deserves, and that this pissing match, as Mike aptly called it, will only serve to boost in ratings and in some backasswards way legitimize his tactics.

  21. Dan at 11:26 am #

    What you’re hearing on WBEN is the sound of desecration; from a Republican party that lacks a clear vision that resonates with the public, from a financially struggling corporate radio industry, and from a small market talk show host who knows that he could be canned any day not for what comes out of his mouth, but to save a his eployer few more dollars.

  22. Dan at 11:29 am #

    desecration = desperation. Damn spelling checker suggestions.

  23. Chris Smith at 11:39 am #

    13,176 page views on this post and the previous post in 18 hours. Just sayin’

  24. Chris Smith at 11:41 am #

    Also, I’d like a show of virtual hands from those who think that Tom Bauerle adds to a productive discussion in our community in regards to local, regional or national politics.

    Well, aside from the Freener/Birther crowds for whom Bauerle is the only outlet for their ill-formed arguments…

  25. Hank at 11:50 am #

    Name Calling—-One of the 5 Pillars of LIberalism.
    The others being Hysteria, Denial of Reality, Thought Control, and Projection of Guilt.
    And the last name they always use is “Faggot”. Even Perez Hilton, an avowed homosexual, gets into a dispute and when he reached desperation, out came “Faggot”, then cried about getting his “i” dotted. Bauerle is what he is—I listen when I’m home, or streaming from time to time. If you don’t like him, don’t listen–that’s what the station tuner is built in for. I’ve heard him say a lot of things I didn’t agree with and/or thought over the top, but Alan’s beloved Howard Stern does the same shit.

  26. Ed Gannon at 11:51 am #

    What does Sandy Beach this about all of this? Has he sounded off yet on the air about Bauerle vs. Bedenko?

    If not, will he?

  27. Don Pesola at 11:56 am #

    I support whomever is opposed to the police union.

  28. Ed Gannon at 12:02 pm #

    Bauerle is off all of next week. Ron Dobson will be filling in.

    Tom ended today’s show by saying one word:


  29. Mike In WNY at 12:09 pm #

    @Chris, I remember when you used to make intelligent remarks, now you spew derisive ad hominem attacks couched in terms to make like-minded people think you are making an intellectual point. You are deluding yourself. You are beginning to sound like a talk show host who revels in the sound of his own voice.

    As for Bauerle and productive discussion, it is hit and miss. For the most part his show is background noise while I am working, when he is making more sense than usual, I listen more intently.

    John Stossel is someone who is able to look at government actions from all angles and reach logical conclusions about what is wrong and how to fix things. He was recently asked how he came to embrace libertarian values. He said the answer was too lengthy for the forum at hand but that basically he “stopped being stupid.”

    I don’t listen to people solely because I agree with them, but because it is good to know the mindsets of people with differing views.

    Maybe someday you’ll surprise me and actually back up your statements like “ill formed arguments” with some solid facts and logic. Not that I think that is likely or possible.

    • Christopher Smith at 12:23 pm #

      I still make intelligent arguments, on my site. Attempts to discuss matters of policy with the likes of you and Jim on this site over the course of two years is an exercise in futility. You don’t debate, you wait your turn to repeat the same thing over and over again. You don’t hear what people say, you don’t take a moment to consider their viewpoint and use it to contrast and evolve your own position. Being the rigid ideologue that you are, you simply try and tell everyone why they’re wrong and you are right. That’s fun, let’s do that everyday.

      It’s dumb and I don’t like to waste a lot of time typing out a thoughtful reply to only have it met with a variation of “Oh yeah? Well free markets rule and Jefferson said…” It’s a pointless time suck and I’m not interested in it.

      If you’d like to evaluate my arguments and issue positions, there are four years worth of archives on my website for you to read.

      Also, if you want to know why John Stossel turned into a libertarian, it’s because he needed a shtick. He’s an opportunist, plain and simple. He has weaved career gold out of using bumper sticker analysis of every complex and nuanced issue with “Gimme a break” on 20/20. He’s sold millions of books by dumbing down the tedious libertarian economic theory for the masses, to essentially read “You wouldn’t be such a miserable failure if all of these other people weren’t holding you down.”

      He’s advanced his career in exceptional ways since he diverged from the herd and became a clean version of Penn Gillette. So, no…I don’t think John Stossel is either interesting or a valid voice in the national debate.

      Finally, if one more person uses “ad hominem” in order to make themselves seem brighter or above the argument, I’m gonna scream. Seriously.

  30. Ike at 12:34 pm #

    toughen up, jack…you’re acting like a baby

  31. Dave Allen at 12:37 pm #

    What I want to know is, does Tom really dress like that to go out in public, or is he just dressing in character to go see Bruno?

  32. Ron at 12:40 pm #

    The longer you continue this ‘battle’ that no one really cares about, the more free press he gets, and the more his drones will listen. Which is exactly what he wants. If you dont like what he says, then dont listen, and dont draw attention to him. I love how in your article you say…’i was offended!!! So i kept listening further!’ Thats what douchebags like baurele do. they have nothing intelligent to say so they seed hate just to cause a ‘controversy.’ Now we have an entire thread of people taking about Baurele. The Entercom promotions department would like to thank you for the free adverstising.

  33. Colin Eager at 12:42 pm #

    The name calling isn’t the point. The point is that a prominent local voice is advocating for a military coup against our elected government. That seems like kind of a big deal, and it makes sense to bring it to his sponsor’s attention.

  34. Dave Allen at 12:54 pm #

    As a soldier, I think I can safely say that coup thing…. not happening.

  35. Russell at 2:29 pm #

    Colin, I think the point is that someone had the nerve to hang-up on BP. That’s all. I understand BP’s point of open, honest discussion, especially when you’re attacking someone and will not allow them to reply. I agree that was a dick move, but that’s what local radio talk show hosts do. So let’s be honest and call this what it is. Go back and read the rant posted by BP. It’s pretty clear that this is not about BP’s concern for the government, or the possibility of armed insurrection, or even “doing what is right”. It’s personal. That’s all. It’s like two little kids in a playground.

  36. Alan Bedenko at 2:33 pm #

    Yes, Russell, I have to agree, as you’re my blog expert on playground-quality arguin’

  37. Alan Bedenko at 2:36 pm #

    Also, generally, I love how 2 blog posts and about 7 tweets means I’ve blown this out of proportion. Bauerle got shaken by this. You could hear it in his allusions to it during today’s show. Also, even if I don’t care about your opinion, I gave you the forum to express it. You’re all welcome.

  38. wnyresident at 2:43 pm #

    Pundit if you like being boned up the ass by NYS I hope you enjoy it. Good job Tom B. Maybe I don’t agree with 100% of everything Tom says but over all I’m fine with him.

    “Also, I’d like a show of virtual hands from those who think that Tom Bauerle adds to a productive discussion in our community in regards to local, regional or national politics.

    Well, aside from the Freener/Birther crowds for whom Bauerle is the only outlet for their ill-formed arguments…”

    No more or less than you do 🙂

    • Alan Bedenko at 4:58 pm #

      Pundit if you like being boned up the ass by NYS I hope you enjoy it. Good job Tom B. Maybe I don’t agree with 100% of everything Tom says but over all I’m fine with him.

      Perhaps, @wnyresident, you might take the time to actually read some of what I write.

  39. Mike In WNY at 2:55 pm #

    @Christopher Smith, perhaps there is some misperception on both sides, I usually make an effort to reply to a thoughtful comment with a duly explanatory one as I do not appreciate glib responses. Of course there is always the occasional glib response based partly on the fact that more detailed explanations have already been proffered ad nauseam. There are also times I do give a shorter response than what I would consider ideal, usually because of time constraints or a work interruption that needs immediate attention.

    I consider the invocation of Jefferson useful because he represents a collective body of thought, including Hobbes, Locke, Thoreau and many others, explaining the inalienable rights attributable to natural law. Natural law predates our government and is the foundation for our Republic. As such, those values are not flexible, nor should they be. And, there is no justification for violating them.

    I think you and I pretty much agree on the things that needs to be fixed and/or reformed. It is a question of method. I am a rigid ideologue only in that there are certain core values that form the basis of good governance.
    I will support ideas that may not be 100% in sync with my ultimate goal as long as it moves us in the right direction. I will not support ideas that have no positive direction. A perfect example would be the current debate on National Health Care. Yes, health care costs are too high and lowering those costs would enable more people better access to health care, including the indigent. None of the proposals in play address the actual causes and will ultimately make the quality and quantity of health care worse. Accordingly, I would never support them. There are plans that would substantially improve the overall health care experience for everyone, unfortunately the mainstream politicians and their corporate supporters will not discuss plans that loosen the constraints of government while empowering the people with real choices and competition.

  40. Russell at 3:19 pm #

    BP, I did say I agree with you on the open forum part of this argument.

    Let’s be clear, though, it only takes one blog post to blow something out of proportion. Listing most of his advertisers and their phone numbers and writing each one of them is a little over-the-top. If I am the resident expert on playgroundedness, then I’d have to say this is top quality.

  41. Brian at 3:32 pm #

    This is not about Bauerle voicing different opinions than some on this board. This is about having someone on the radio who is promoting the kind of mentlaity and behavior that he was so critical of (even in the smallest degree) when the shoe was ont he other foot. How many times did you hear Beach and Bauerle scream about how those against the war in Iraq aren’t patriotic, or are unAmerican? How dare anyone criticize Bush! He’s the Commander in Chief! Could you imagine their reactions had people gone as far as Bauerle is going, and actually called for an overthrow of the Bush Administration and governemnt? Could you imagine their outrage? Talk hosts like this are either to dumb or too dishonest with even themselves to admit how transparently hypocritical they are. The Hannity’s and Limbaugh’s of the world have absolutely no shame at all. I’m sure Bauerle would try to dismiss or justify this hyporcisy 100 different ways, but it’s still disgusting hypocrisy.

  42. Don Pesola Jr. at 3:42 pm #

    What about my father? What is he saying on the WBEN airwaves about Bauerle vs. Bedenko?

  43. tired of the same old same old at 10:06 pm #

    Can we all agree that reading and commenting on today’s stuff beats the living daylights out of what was available to us just a few short years ago? Oh, thank you, Al Gore!

  44. HapKlein at 7:10 am #

    I am amazed that a person of Bauerle’s ilk can raise this much passion or even discussion . I don’t think I have been able to stand his ranting for more than a few minutes and have speculated to my self that his entire audience can’t be too well informed much less active in changing things.
    From the little bit I have paid attention to his reputation I have put him in some sort of a minor league category of attracting the attention of the great American under-informed and under performing classes.

  45. cgoodsp466 at 5:10 pm #

    You sound like a good little NAZi.Wait till 2010 and then 2012.You sair are the reason NY is as screwed up as it Is.

  46. tired of the same old same old at 10:29 pm #

    Well said, oh brilliant mind of the internet. I bow to your generous helping of witty urbanity and internet profundity. Who but you could place the abbreviation for Name Address Zip code into another word? Brilliance, I tell you, sheer brilliance. And then to reference the Southern Association for Institutional Research in your very next sentence (cleverly choosing to not use the capitalization of the acronym, you tricksy little minx!), pointing out how this type of research is the reason NY is as “screwed up as it is”….ahhh, such pungent stridency…it is to be beheld…I am humbled by the sheer manliness of the phraseology expressed in the vernacular of the common man.

    You, clearly, are not someone to be trifled with, whether or not you finally found the power button on your computer three days after this event was a story. No, NO! It is we who should wait for you, the sage of the Internet.

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