Toronto Trending. For Real.

4 Jun

Here’s Toronto’s latest tourism effort. “Toronto Trending” uses Twitter and live Foursquare checkins to show what’s literally trending second by second.

Shame they didn’t crowdsource a video about architecture and the city’s past glories, like “real”, “authentic” places do.

11 Responses to “Toronto Trending. For Real.”

  1. Mark Poloncarz June 4, 2011 at 7:37 am #

    One of the issues with the Buffalo-Niagara CVB is its budget. As was revealed in my audit of the CVB in March, more than 80% of the CVB’s annual revenues comes from Erie County. However, a greater portion of its annual budget, at least during 2008-2009, is spent on salaries with less going to advertising. As noted in the report:

    – CVB spent more, as a percentage of total expenditures, on salaries (53%) than all but one of the other bureaus in our sample group.

    – Less is spent by CVB per hotel and room to advertise the region compared to most of the other, like, organizations in our sample group.

    – The CVB has one of the highest levels of government involvement compared to other bureaus from our sample group, with the county executive directly appointing six (6) board members with the potential to influence an additional three (3) members. This would mean the county executive can potentially influence nine (9) members, two (2) short of the eleven (11) votes needed for a majority.

    As I stated when we released the audit, “In comparison to other convention and visitor bureaus, which have little to no governmental influence, the County Executive has a tremendous amount of influence over the CVB’s activities. While Erie County provides a significant portion of the CVB’s revenues, it does not benefit the community to have a convention and visitors bureau that is subject to the political winds of the day.”

    Perhaps we should properly fund the CVB, hire tourism professionals and then take the politics out of process. It couldn’t hurt based on recent results.

    You can read the audit by clicking here:

  2. Charles June 4, 2011 at 7:55 am #

    Or how about leaving the promotion of private business to private enterprise? Tourism agencies whose main business is to advertise private ventures are but yet another example of corporate welfare that runs rampant in our country. The CVB is yet another example of top down/trickle down economic development that even well-meaning Democrats continue to chant like a TM mantra. If a central CVB is needed by local business, let the BN Partnership of a similar entity organize and fund the effort. Most folks would label me as a liberal/progressive, but a big part of me says that the best thing that government could do is to get out of the way.

  3. Brian June 4, 2011 at 12:56 pm #

    I’m with Charles. I trust capitalism as I would adders fanged, but this seems to be what it would do best and has always done best.

  4. Brian Castner June 4, 2011 at 1:56 pm #

    Mark – I think your audit shows not that the CVB is underfunded, but that it is squandering what it has. When the For Realz video came out, my first question was why the prime sales pitch product of our region was crowdsourced from volunteers. If they aren’t spending their $4Mish a year on advertising and promotion, what are they spending it on? Now I know its salaries. Sounds like incompetence, not politics. Or are those the same thing?

  5. homebrewer June 4, 2011 at 4:17 pm #

    I wonder if the Toronto locals made a whinny youtube retort to “Toronto Trending?”

    • Alan Bedenko June 4, 2011 at 5:13 pm #

      @homebrewer, probably not. They have a professional visitors’ bureau, and this effort is palpably excellent. Like the Grand Rapids lip sync video, Toronto’s effort is everything Buffalo’s isn’t.

  6. Jon Splett June 4, 2011 at 8:39 pm #

    Things also actually happen in Toronto so I’m guessing tourism campaigns aren’t top news….Buffalo on the other hand gets excited to see it’s name printed in the paper.

  7. Brian Castner June 5, 2011 at 1:09 pm #

    @ Splett – we’re a city of clippings collectors.

  8. Eisenbart June 5, 2011 at 9:14 pm #

    Lets not be too down on Buffalo.  There are still a lot of good things going for it in shaping its image.  I would say Buffalo Garden Walk is probably the single most successful thing to happen to reshaping Buffalos image than most cities ad campaigns anywhere.  That’s saying a lot.  Can anyone anywhere claim what Garden Walk has done for Buffalo with the amount of money it’s spent?

    There are things to do in Western New York…. There aren’t as many cheapo food places and not as much people watching in other cities that people my age seem to thrive on but still.

  9. Joel June 6, 2011 at 12:32 am #

    I think we are missing the overall, here. What TO is doing is harnessing the power of the new media and the associated technology. They aren’t rooting their hopes in the past, but the future. It appears they have some Bright Young Things working on their behalf in their Chamber of Commerce while Buffalo continues to push YouTube as the next best thing. 2 Years Ago. This is about new thinking to package a product that is ripe for a makeover.


  1. In da Buff (Buffalo, New York) – Mark Poloncarz’s Thoughts on the Buffalo-Niagara Convention and Visitors Bureau - June 4, 2011

    […] this in comment section of Buffalo Pundit’s “Toronto Trending. For Real.” […]

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