Tag Archives: babeville

“Made In America” – Town Hall Meeting in Buffalo

30 Nov

On Thursday Night, John Ratzenberger, host of The Travel Channel television show “Made In America” was in Buffalo at Ani DiFranco’s “Babeville” to discuss the slow death of America’s manufacturing base. WNYM was on hand to record the full event and we’d like to present it in its entirety.

Rather than boiling the issue of America’s decline as a producer of goods down to an anti-union/pro-union discussion, I’d like to point you in the direction of a comment made by BuffaloHodgepodge in this thread last week. I think it’s a good place to start the discussion…

For better or for worse, the issue actually has very little to do with either the manufacturer or the worker. It’s all about the consumer. The day consumers start lining up to spend 30-70% premiums on goods that are exactly the same except a “Made in the USA” label on it is the day consumer product and textile manufacturing returns onshore.

Or, a creative firm needs to create a luxury brand that allows it to serve a niche, profitable market at a higher price point. Appealing to patriotism has consistently failed as a marketing strategy – as shown by the Big Three automobile manufacturers since the 1980s.

What are your thoughts?