Tag Archives: products

Standing in Line

25 Jun

In the long long ago, people would stay up all night to wait for the release of record albums and concert tickets.

Now, we download from iTunes in the comfort of our homes, whenever we want.

Now, we hit “refresh” on our computers until the tickets go on sale online, or else we join the band’s fanclub to get a super-secret password enabling us to get the tickets a few days earlier than they go on general sale.

Instead, people wait hours for iPhones and iPads. I can’t think of another consumer product of any type that prompts people to wait literally hours in the heat to get it on day one. Clearly, those people could have waited until, for instance, today to get the phone without a wait, but part of the appeal is being the first, I suppose. When the very first iPhone came out in 2007, Apple stores shut down for the day and opened at 5pm. I showed up without a reservation or anything, and waited a mere hour.

Apple’s products have transcended being mere computers or phones. It’s like it’s a movement. Practically a religion. And to think less than 20 years ago, Apple was barely surviving.

The only other cultural phenomenon that I can think of that prompts folks to queue up like that involves not specific products, but the time of year – namely, Black Friday.