Tag Archives: Website

The WNYMedia News Operation

3 Sep

With a new website needing to be filled with daily content, Marc and I decided it was time to grow our fleet of news gathering equipment…

A couple of weeks ago, an investor helped us add to our existing equipment inventory with five new cameras, tripods, and associated gear so we can cover more events.  We’re suited up to cover eight events at once…now, we need some more bloggers, writers and videographers to do it.

Interested?  We’re looking for people to stream video of town board meetings, committee meetings at the Erie County Legislature and Buffalo Common Council and attend local public authority meetings.  We’re also adding some high school football coverage this fall as well as preparing the launch of BuffaloComedy.com

We’ve got a lot of cool stuff happening and we hope a few of you might want to join us.  Send an email to marc [@] wnymedia.net or chris [@] wnymedia.net if you want to know more.

The Soft Launch of The New WNYMedia

30 Aug

Today, we unveil yet another version of WNYMedia…we’ll consider it a “soft launch”.  We’ve still got a few things to work out, but we’ll be working on them through the course of the day.  The site design is based on feedback from nearly 1000 readers that we’ve received through various surveys we’ve done over the past six months.

Our plan is for WNYMedia to become a distribution point for what’s happening right now in our region.  We plan to introduce new features including live feeds, streaming video, podcasts, streaming radio, twitter/facebook integration and a consolidated feed of articles from our bevy of writers.  Our focus is on usability and ease of navigation, which were issues in the previous design.  Including our partners (Artvoice, WECK1230 and YNN), we’re creating upwards of 40-50 pieces of content each day, but we weren’t making it very easy to find or share.  We’ll have better tools for finding recent stories and an ability to track how they develop.

We’re adding all sorts of new functionality, but most importantly, this is a massive reorganization of content.  A reorganization of how we create, display, share and comment on the various articles we write everyday.

Previously, we created content which was published to an individual blog where everyone would read, share, or comment on the article.  We then aggregated links to the stories to the front page of wnymedia.net.

That’s changing.

Now, we will all be creating content on the front page of wnymedia.net.  You’ll see the excerpts of the articles along with the photo of the author who wrote it.  You’ll click the title to read, share or comment on it.  We’ll also aggregate the articles from each writer on their own author page, which you can access by clicking their name.

For now, poke around, tell us what’s broken, tell us what you like and what you don’t like, etc.

We’re just hoping this goes better than the Digg relaunch from last week

[HTML1]

WNYMedia Content and Advertising

10 Aug

On June 1st, WNYMedia.net celebrated its sixth birthday.  During those six years, we’ve learned a lot of lessons.  We’ve learned to spit up, eat, burp, walk, and run…all while irritating pretty much everyone.  Most importantly, we’ve learned to never do a green on black website ever again.

During those six years, we’ve done a lot of work to increase our profile and we’re feeling pretty good with where we’ve ended up.  We’re growing up and now it’s time for a few changes…

Soon, you’ll be introduced to WNYMedia.net, Version 13.7.6.1.  This version of the website will feature some big changes to the way our content is organized, presented and shared.  Right now, our talented staff of writers publish content to their own “page” and we aggregate it onto our front page, where it’s mixed with Marc Odien’s news video, our social media feeds and links to other sites for a pretty nice presentation of what’s been happening in Buffalo and WNY.  That’s all about to change..

The site will become a distribution point for what’s happening right now in our region.  We’ll include live feeds, blogs, streaming video, podcasts, streaming radio and a consolidated feed of articles from our bevy of writers. Our focus is on usability and ease of navigation, which are issues in the current design.  Including our partners (Artvoice, WECK1230 and YNN), we’re creating upwards of 40-50 pieces of content each day, more original content than anyone else, but we don’t make it very easy to find or share.  We’ll have better tools for finding recent stories and an ability to track how they develop.

We’ll also be changing how we present advertising, starting with our first real effort to sell some.

If we were going to sell ads, we wanted them to be different.  I think we can all agree that web advertising (especially local web advertising) kinda sucks, right?  If we were finally going to make the effort to sell ads, why not do it differently?

Let’s be honest, we find banner ads to be cumbersome, ugly and transactional.  Rather than focus on selling things we don’t like, we instead earned our money by leveraging our own brand awareness into our other lines of business.  In six years, we’ve done pretty well with media consulting, video/commercial production and social media services, but it’s time to expand our portfolio.

One thing we’ve become is not just an aggregator of content, but as a curator of content.  We recommend news, sources, websites, links and information that we think you’ll find useful.  So, why not apply the same methodology to businesses in our community?

We’ll be announcing ad partnerships in the next 30 days featuring companies we’ve personally done business with and recommend.  Seriously.  If you see an ad on our site for a company, we want it to be explicit that we endorse their product or service.  I don’t want to associate myself or our brand with companies who suck.  Who wants to recommend that their readers should patronize a business filled with jerks?  That makes us look bad, too.

We see advertising as a long term partnership, not as a short term client/vendor arrangement.  Our partners must operate in a way that reflects our values and those of our community.  And we in turn we give them access to a very large online audience of wealthy, over-educated people who are politically active, eschew the newspaper for the online experience and loathe WBEN…at least that’s what you’ve been telling us in our web surveys for two years.

We’ll deliver multimedia content, primarily in video format which tells a story.  When we publish that content, it will be clearly marked as advertising, but it will also be a recommendation that we think that business is a valuable member of our community deserving of your dollars.  Also, ten percent of all monies we generate through advertising will be given to a rotating group of charities.  The Buffalo City Mission, Hospice, Big Brothers Big Sisters of Erie County, Make-A-Wish of WNY, and Buffalo ReUse will receive donations as we sell ads.

Maybe Alan will give you an example of the type of advertising content we have in mind later today…